Whether you’re the VP of a large company or a small business owner, you want to know more information about your clients and your target market. Now that so many people are online the virtual plain of the Internets is one of the best places to contact your target market. To this effect, online survey software companies are a great business solution. They provide you with the ability to build surveys, send them out to mailing lists, and receive answers quickly and all in one software. Using this type of tool as a business solution, the sky is the limit!
Well, almost…. Not all online survey software companies will suit your specific needs. You’ll need to shop around. Online survey software companies all provide survey creators, data collection, and many similar features. How, then, are business people supposed to decide which tool suits their needs best? Survey creation is important because it affects what respondents experience during their survey and determines drop-out levels. It is important to keep in mind the contact management of the software: what features exist for publishing surveys? If you collect data then you most likely need to present the results and therefore the reporting capabilities of the software are also important. With all of these features available, we could choose any one of them to base our decision on. This choice depends on your and your business’ needs.
One way to make a decision, which may prove most effective for determining the utility of a software to your business, is to place more importance on the data analysis capabilities of the various software companies. To get meaningful results from your survey you need more than just numbers and percentages. You need advanced data analysis. Advanced data analysis includes using multi-level crosstabs to obtain brand feedback, for example. Another example could be conducting pricing analysis to measure the likelihood of purchase at a specific price point. To provide you with business solutions survey software has to go above and beyond simple survey creation and data collection. Advanced data analysis is imperative.
There is so much potential for survey software to provide real business solutions. It is important for you and your business to look for the features in each company that will best suit your needs. Here are some of the features that may provide potential solutions for your business:
Solutions for marketing:
Online survey software has the potential to help you to understand your current and future markets using analysis to identity clear action points that feed into marketing plans. Certain survey software companies have the potential to become meaningful market research tools for your company. By capturing customer feedback you can ensure that you minimize customer churn to build relationships and keep customers happy. You can also analyze survey data to speed up a new product development process and gather feedback from your target market on pricing, new product concepts and product features. By collecting feedback on advertising concepts, website design, packaging, logos, etcetera, you can improve current marketing campaigns and fine-tune future ones. For example, some software allows you to use multi-level cross-tabulations to obtain brand feedback from various populations; test advertising concepts using heat-map or video; and conduct pricing analysis with scale slider questions to measure the likelihood of purchase at a specific price point. This software even allows you to create multilingual surveys in order gather global feedback from your customers all over the world.
Solutions for sales:
Using online surveys you can capture valuable customer feedback to provide information to your Sales department about their current satisfaction and dissatisfaction levels as well as future requirements. Use this information to identify ‘at-risk’ customers, follow-up on leads to develop new business or upsell to customers who have unfulfilled requirements. Use trend analysis to measure changes in customer feedback over time. Using advanced analysis functions to identify clear action points that feed into sales strategy can optimize your business’ relationships with customers. You can evaluate the impact of advertising campaigns among your sales forces. Some companies make things a little easier by funneling survey data directly to your sales team with Salesforce integration. This way your Sales department is alerted to dissatisfied customers and provides the opportunity to build relationships before the customer dissatisfaction reaches critical levels.
Solutions for Human Resources:
They backbone of your business is the people who make it work: your employees. To optimize your business you need to make sure your team is fit, satisfied, and efficient. Survey software can provide innovative solutions to keeping your team satisfied and functioning at the top of their game. Using online surveys you can gather feedback from employees about corporate communication, benefits, salaries, satisfaction, training and development opportunities. With features such as ‘grouping’ you can develop 360-degree feedback from questionnaires, e-learning quizzes or even post-training tests. The feedback you receive will allow you to improve churn rates, improve internal communications, address areas of higher dissatisfaction, and develop appropriate training programs. The possibilities for gathering feedback are endless, but of course, once again, you have to use tools with advanced data analysis to deal with this data effectively.
Every business is looking for ways to improve their profits, satisfy their customers, and keep their employees happy. Online survey software is one way to provide your business with solutions and tools to achieve these objectives. It is important to look for attractive survey creators to optimize respondent experience and improve your chances of getting more responses. However, as I have emphasized in this article it is the data analysis components of the software that provide the most advantages and solutions for your business. There are several survey software companies that provide these types of data analysis tools. You need to shop around a find the tool that suits your specific needs. Engage in intelligent consumerism, go beyond the survey sending step, and demand more from your survey tools.